XIAO'AN
LI
Xiao'an has created advertising music for multinational corporations across the food and beverage, energy, pharmaceutical, tech, hospitality, gaming, and insurance sectors, including Ferrero, Meta, Glaxosmithkline, Samsung, Pan Pacific Hotels, SuperCell, and WebMD, in partnership with multinational advertising agencies such as Hogarth Worldwide and We Are Social.
He created the theme music for Playstudios' flagship games, MyVegas, which has been downloaded over 90M times, FastOne games' "Art Of War: Legions", which has been downloaded over 50M times on the Google Play Store alone, and Trees Please Games' "Longleaf Valley", which has planted more than 2M trees in the real world.
His style of writing favors a lively, almost improvisational energy, and he'd like to believe that he excels particularly at conveying joy.
He now teaches part-time in the Screen Scoring department at Berklee College of Music, and has guest lectured at various institutions including NYU, National University of Singapore, Wellesley College, and Lasalle College Of The Arts.
Work Examples
Brand: Kinder Bueno
Client: Ferrero (Confectionery)
Agency: Hogarth Worldwide
Territory: Southeast & East Asia
Brand: Earbuds 2 (Music Editing)
Client: Samsung (Tech)
Agency: We Are Social
Territory: Online, Social
Brand: ADNOC
Client: Abu Dhabi National Oil Company
Agency: AIM FILMS
Territory: Abu Dhabi
Brand: Hay Day
Client: SuperCell
Agency: The Frameyard
Territory: Online, Social
Brand: Maybank
Client: Maybank
Agency: Blaklabs
Territory: Singapore
Brand: Panadol
Client: GlaxoSmithKline
Agency: Hogarth Worldwide
Territory: Hong Kong