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Guiding you to the musical aesthetic that captures your vision

What Is Music Supervision, Anyway?

Hey there! Xiao'an here. I'm glad you asked.

 

Music Supervision is the task of working with the overall creative leader of a project to help them create and realize the musical aesthetic of the final product. (a helpful Wikipedia article)

 

This may include sourcing talent and/or audio assets, briefing contractors, and ensuring stylistic consistency throughout.

 

A music supervisor in today's high-tech world may also employ testing and analytics to determine what may be effective to a particular demographic.

David Ortega, Xiao'an Li, Music Supervision, Audio Branding, Li & Ortega

Why Do I Need A Music Supervisor?

David Ortega, Xiao'an Li, Music Supervision, Audio Branding, Li & Ortega

Great question!

 

If you need music, this applies to you.

 

Music is a large field of expertise on its own, and communicating with composers about your vision can often require knowledge of specific instruments, terminologies, and a network of professionals to call upon to execute said vision on time and under budget.

And speaking of budgets, having a music supervisor on hand in pre-production can certainly help you to estimate costs and allocate resources more accurately and effectively.
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Most importantly, a music supervisor who understands the goals of your product can work with you toward developing a musical aesthetic that is strategically designed to achieve those goals!

David Ortega, Xiao'an Li, Music Supervision, Audio Branding, Li & Ortega

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