Guiding you to the musical aesthetic that captures your vision
Quick and Dirty version:
1. Audio branding is not the same as "jingles", though jingles can be an effective part of a larger audio branding strategy.
2. Audio branding is using audio in multiple forms to create a memorable and unique identity, build positive emotional brand associations, and reinforce behaviors that are good for business.
3. Depending on the product, you can put it everywhere. Cash registers, ringtones, notification sounds. Integrate it into UI, point-of-sale, any consumer touchpoint you can imagine.
Dr David Ortega
The Neuropsychology of Engagement
(From an Audio Perspective)
The Harvard Business Review says:
“the strategic use of sound … in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.”
"... cognitive studies show that relevant sounds and musical cues can truly influence people in ways marketers want ... congruent sound cues can increase the speed of a visual search for products (a key for success in both online and retail settings), as well as improve the perceived taste of food and wine."
Why Do I Need Audio Branding?
Music can prime the semantic language memory system, yielding faster and more efficient recognition of specific words.
Jäncke L. (2008). Music, memory and emotion. J. Biol. 7:1. 10.1186/jbiol82 [PMC free article]
Brand Values Are
Neuropsychologist Dr. Christian Scheier, neuromarketing expert and entrepreneur